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What Can Be Done About Low Social Media ROI?
When was the last time you went a day without seeing an article about social media? Specifically, what brands could, should and ought to be doing on social media in order to get a higher ROI? Hardly a...
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Why Customers Ignore Marketing Emails
Customers are constantly bombarded with email marketing messages. Think about how many you get. You’re a customer too, after all. How many do you open? How many cause you to hit unsubscribe or delete...
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Buy Now: On Twitter?
Social media selling is something of a misnomer. An active social media strategy doesn’t always directly generate sales. It is part of an ongoing engagement process with customers. Whereas in a store...
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How Best in Class Brands Create Outstanding Customer Engagement Experiences
When a customer buys something it should be a positive experience. They should want to come back time and again. If you’ve ever had a bad retail experience, did you go back? Unhelpful shop assistants,...
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Influencers – How Can They Power A Campaign’s Success?
Influencers have impact. When an influencer Instagram’s in a forest you can be sure their followers noticed. Influencers are part of a much wider trend, for which we have the Internet to thank. In the...
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Who Are Influencers?
Influencers are the hidden assets in your marketing balance sheet. They can have an outsized impact, they can be leveraged to generate a higher than expected ROI, and you don’t need to throw away money...
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Lessons from A Shareable Content Powerhouse: Buffer
Contently, a company that knows a few things about great content described Buffer as the “poster child for startup content marketing done right.” High praise indeed, but well earned. Buffer is a...
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How To Motivate Your Audience To Share Your Content Online
What makes content shareable? What makes content great, for that matter? The formula for social media success is quite simple: great content + large fan base + high engagement = conversions. It’s a...
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5 Ways To Revive Prospects
A list of leads is a potential revenue gold mine. The problem with potential is it either has to be fulfilled or it goes to waste. No matter how good your list is, it comes down to what you do with it,...
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Are You Leveraging The Power Of Your Influential Followers On Social Media?
So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else....
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How To Find And Engage Bloggers In Your Subscribers List
Ever since the early days of the Internet, bloggers have found ways to thrive and establish communities around their work. They are the ultimate, and first, digital gatekeepers. Some like Arianna...
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The Power of Personalization
The significance of personalization is something nearly 94% of social marketers can agree on. But only a small sliver of businesses successfully take advantage of it, and vast amounts of data is left...
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How Engagement Marketing Can Strengthen Your Editorial Calendar
Your audience needs to feel an emotional connection with your brand in order to be invested in them, in order to cheer for them like they do a favorite team at the Superbowl. One way brands can do that...
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How To Find and Engage Bloggers in Your Subscription List
Ever since the early days of the internet, bloggers have found ways to thrive and establish communities around their work. They are the ultimate, and first, digital gatekeepers. Some like Arianna...
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The Amazing Network Reach Of Nonprofit Influencers
It makes sense that the people best suited to bring new supporters into the fold are those who already care about your cause, turn up at your events, and give to your organization. But even we were...
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Word Of Mouth Marketing Fuels Nonprofit Influencer Engagement
Word of Mouth Marketing is not new, but its popularity is rapidly on the rise. Marketing is embracing content coming from grassroots messengers or “people like me,” who create and distribute content to...
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Why Nonprofits Should Connect With Vloggers
The perception of what a celebrity is and who celebrities are continues to change as the internet develops new ways for people to put themselves out there and be seen by the world. Years ago, a...
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How Nonprofits Can Create Instagram Ads Through Facebook
Imagine an Instagram and Facebook ad that’s targeted to people in your database who were recently talking about your work. Or how about creating an ad for a “lookalike audience” based on that segment?...
View ArticleInfluencing the Conversation
You’re not paranoid. People are talking about you. But it’s all good. There’s a flurry of conversations happening about the issues your organization works on that can move the needle on your campaign....
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